2017 Boston weeK: CELEBRATE THE RUN

Sunset run on windy evening, Lake Michigan, Taken by PKSenagore November 13, 2015. All rights reserved.

POETRY TO CELEBRATE THE RUN Tracksmith™, is an independent running apparel brand that harkens back to the earlier days of the amateur athletic sport in New England in designing and making classic, prep-styled garments. The website ‘about’ page describes the company as “champion for the Running Class”.  

Advertising materials are artsy and spare and often acknowledge the legacy of running and it’s more solitary and thoughtful aspects. “Guided by the belief that race day is sacred, we favor a straightforward, understated, and authentic approach” is the explanation.

To celebrate the running of the Boston Marathon today, below is a link to a recent offering, “We do Not Run for Prize”, which Tracksmith™ indicates was inspired by World War I poet Charles Hamilton Sorley’s work “The Song of the Ungirt Runners”. The link includes a video featuring runners wearing apparel items and the poem is read aloud in a voice-over. The poem's text is also included on the page. 

I was not aware of this piece before seeing it here. My favorite line is at the end:
“And we run because we like it
Through the broad bright land.”. 

Tracksmith seems to creatively express the no-frills spirit that lies at the foundation of Earned Runs. They do it beautifully. It’s a pleasure to visit their site.

Tracksmith is set to open its first brick-and-mortar retail store and community center, the Trackhouse, April 13, on Newbury Street in Boston’s historic Back Bay neighborhood. There are activities planned surrounding the Marathon. Good luck!

RUN HAPPY!

https://journal.tracksmith.com/we-do-not-run-for-prize