…DUNKIN” & SAUCONY. FEATURED IN AN ARTICLE ON BOSTON.COM by Megan O'Brien are six different shoes that celebrate the Aril 16 Boston Marathon. Three come in various shades of medium blue, reflecting the background color of the Boston Athletic Association’s logo and media materials for the iconic race. The BAA established the race and organizes the event with John Hancock as a sponsor.
One of these pairs (Adidas’ Adizero Boston 7 W) is in-your-face-Boston, emblazoned with the BAA’s logo, a signature yellow unicorn in profile. Adidas has been the official supplier for footwear and apparel of the Marathon, for 30 years. This shoe might not be a good choice if you don’t want to answer questions about your participation in the marathon while wearing them.
Other blue shoes include Asics Nimbus 20, which scream “BOSTON” on the outer aspect of the uppers and portray the Massachusetts State House on the tongue. The Japanese company just celebrated the opening of its “creation studio” in Boston on Summer Street.
Brooks says their Boston Launch 5 shoe is “For those who train in nautical miles”; the shoes have a fun nautical theme.
Other shoes are offered in sophisticated gray-black with subtle labeling that identifies ties to Boston. New Balance is a local company that indicates its birthplace is Boston, and claims, “We Are Boston”, having been in existence as a company there for 100 years. The NB shoe is the Boston 890V4.
And the craziest and possibly coolest pair comes as the result of a partnership between 2 Boston companies, Dunkin’ Donuts (in Canton, Massachusetts) and Saucony (as part of Wolverine Word Wide in Waltham MA) These shoes feature mostly white uppers with orange, pink, and magenta sprinkles that seem to be falling from a pink frosted and sprinkled donut on the heel. Reportedly the shoes come in an orange donut box!
If you are wondering why the Boston marathon is receiving all this love from athletic shoe companies, consider that Massachusetts is being described as “where the heart of footwear business is” by some, according to a 2016 article in The Boston Globe. Possibly because so many companies have established headquarters in and around Boston. Alden of New England, Clarks (UK), Converse, Earthbrands, New Balance, Puma, Rockport, Reebok, Vibram, Wolverine World Wide, and now Asics.
Not to mention that the state held the title of “Shoe Capital of the World” before factories began closing in the 1960’s and ‘70s.
It seems that more attention is being paid to Boston’s marathon compared with those of other big cities’ when it comes to special edition offerings. There’s a reason; it has become the home town of many shoe companies.
if you appreciate great performing and looking athletic shoes, that’s another reason to celebrate Monday, April 16 this year.
RUN & MOVE HAPPY!
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EARNED RUNS is edited and authored by me, runner and founder. In 1978 I began participating in 10K road races before 5Ks were common. I've been a dietitian, practiced and taught clinical pathology, and been involved with research that utilized pathology. I am fascinated with understanding the origins of disease as well as health and longevity.
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