AN ARTICLE IN COMPETITOR.COM INTRODUCES us to a new lacing system that promises to provide a better fitting shoe for many runners. The company BOA has partnered with shoe manufacturers, like New Balance, ASICS and Under Armor, which have incorporated its BOA FitSystem into new models that offer other improvements as well. The article-story by Kevin Gemmell describes a visit to the Denver-based BOA factory that helped in learning more about the process that brought the NEW BALANCE product to market.
Another article showcases 3 shoes, including the New Balance FuelCore Sonic with BOA system as well as the Arc’Teryx Norvan VT (for mountain running and rock climbing) and the Puma Speed Ignite NETFIT, all offering custom fit options.
Each of the shoes has a great look!
The science, physics, engineering, and art/design aspects of creating such products demonstrate that a career in the sports industry is not something only athletes should consider. There's now an organization that helps women who wish to become part of this business.
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EARNED RUNS is edited and authored by me, runner and founder. I began participating in road races before 5Ks were common. I've been a dietitian, practiced and taught clinical pathology, and been involved with research that utilized pathology. I am fascinated with understanding the origins of disease as well as health.
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