THE GREAT 13.1 RECORD
STRAVA & SIMPLY HEALTH ADOPT EARNED RUNS APPROACH; promote the ‘digital’ Great North Run this Sunday, September 10 to break a running record.
A TriathlonBusiness.com article by Gary Roethenbaugh, “Strava Targets World Record for Most Half Marathons Runs in a Day” caught Earned Runs attention this week. “Strava, the social network for athletes, is encouraging runners from around the globe to help set the world record for the most half marathons run in a single day, this Sunday 10 September 2017.”
The UK running and cycling app company joined with another UK giant, Simply Health, in promoting a half marathon competition, the Great North Run. It was identified in Roethenbaugh’s article as “the world’s largest half marathon.” Hoping to capitalize on an event that is already huge, the partners are “encouraging runners to put on their running shoes and take on 13.1 miles digitally”. Earlier this week, more than 59,000 runners were identified on the registration site as having agreed to participate in the challenge.
The sign-up page explains, “It doesn’t matter where in the world you run, just put on your favourite running shoes and join us to make history”.
The FULL GREAT RUN DAY CHALLENGE issued by Simply Health is downplayed by Strava and the Roethenbaugh story. The large United Kingdom health insurer is inviting people to be generally physically active on either September 9 or 10 and to report it to gain entry into a prize drawing. It’s about being active to be healthy.
The Simply Health website indicates that on the day of last year’s Great North Run, Strava’s research showed its app tracked “more miles of movement” by users than on any other day, “This year” it encourages, “you don’t need to run, you can make it your own and join the weekend’s celebration of movement. Help us make it a record breaker”.
In effect both companies are asking runners to design their own events, with a requirement of completing the effort on a specific day. It’s a virtual competition.
Earned Runs does much more; it enables you to run ‘in spirit’ the same day as any big exciting race, and cover any distance. Including the Boston Marathon and any of the other Abbott World Marathon Majors (London, Berlin, Chicago, New York, and Tokyo), the Olympics, and far away races run by friends or family. Earned Runs will send you 4 free bibs to make your race MORE THAN VIRTUAL. Sometimes special stickers can be requested for motivation, also free, without mailing expenses. Earned Runs provides free motivation on the BLOG and safe training support online, mostly through links on the RESOURCES page.
If you are attracted to the Great North Run, the Great 13.1 Record, or the Great Run Day, check out EARNED RUNS. We are 24/7, 365 days of the year!
BRIDGE TO PHYSICAL SELF
Running, walking, and fitness activities enable us to experience our physical selves in a world mostly accessed through use of fingers on a mobile device.
EARNED RUNS is edited and authored by me, runner and founder. I began participating in road races before 5Ks were common. I've been a dietitian, practiced and taught clinical pathology, and been involved with research that utilized pathology. I am fascinated with understanding the origins of disease as well as health.
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