FROST’D SNACKING FOR ULTRARUNNERS & OTHERS Earned Runs LOVES to feature businesses and products that were created to fill a running or fitness-related need. “FROST’D” is one such product, designed by an ultra-runner to satisfy a sweet tooth and help fuel her long runs ‘naturally’ and deliciously.
In a Competitor.com article, “Allow Us to Introduce You to Running’s Own Queen of Frosting” by Lisa Jhung we learn the story of Jessica Hamel. She’s the founder and CEO of Frost’d, a “snack frostings” line of coconut-oil based, vegan, dairy-free, gluten-free, and GMO-free sweet spreads (it does not promise to be free of nuts). The article says the frosting is for spreading on pancakes, fruit dipping, and eating out of the jar with a spoon. The website also says it can be stirred into coffee and scooped out on pretzels. Yum!
The company declares, “Jessica was born with a major sweet tooth. It only got worse when she began ultra-running. But, let's face it... running 100 miles deserves a sweet treat, right? Baking has always been Jessica's creative outlet and she was frustrated to see the lack of natural frosting options on store shelves. Alas, FROST'D. was born. FROST'D. is the first ever (and only) coconut oil snack frosting.”
The images on the site are certainly tempting! Boutique bakeries might be also interested in her confection as well as individuals with specific tricky dietary situations. The price may be a bit steep for serving crowds ($9.00 a jar containing 8 servings), but is within reach for gift giving and special occasions. Calorie-wise the 4 different flavors range from 120 (Coconut Tumeric) to 180 (Madagascar Bourbon Vanilla) calories per 2 TBSP serving.
Learn more about Jessica the ultra-runner in the Competitor.com article and about her sweet product on the Frost’d website. In her “Follow Your Passion Project” Hamel features “the stories of female entrepreneurs dreaming big and follow their passion” accessed through a link on the Frost’d HOME page.
BRIDGE TO PHYSICAL SELF
Running, walking, and fitness activities enable us to experience our physical selves in a world mostly accessed through use of fingers on a mobile device.
EARNED RUNS is edited and authored by me, runner and founder. I began participating in road races before 5Ks were common. I've been a dietitian, practiced and taught clinical pathology, and been involved with research that utilized pathology. I am fascinated with understanding the origins of disease as well as health.
New! Search Box
Earned Runs is now searchable! Check it out...