PICKY BARS FOR PICKY ATHLETES. In the world of ‘performance’ food bars, targeted to help athletes hoping to improve efforts in training and competition, why call your new product “picky”? According to a 2012 item in Triathlete.com, it’s because the digestive issues of one spouse of an elite competitor couple was causing the triathlete-spouse, Jesse Thomas, to be very selective in his choice of energy bars. The elite distance runner-spouse, Lauren Fleshman, with a science background and injury related downtime, decided to head to the lab, her kitchen, to create the “ideal energy snack” for her 2011 Wildflower Long course champion husband.
Because it seemed gluten might be at the root of his difficulties, Fleshman and her training partner/pro-marathoner Steph Rothstein, also recovering from an injury, aimed to make a gluten- and dairy-free product. Oh, and it was also to have a 4:1 carbohydrate to protein ratio and taste good to all dietarily-discriminating athletes.
You can read the article to learn more about the early days of PICKY BARS product development. And the PB website is full of inspiration and information, but it’s a bit spread out. Descriptions indicate Picky Bars are also soy- and GMO-free, and that some vegan choices are available. There are quite a few online rave reviews by athletically oriented websites. Just recently RunningUSA.com featured an item about the cute ad for their newest flavor “Chai and Catch Me”.
The company has it exactly right; athletes tend to be picky and are very careful with their selection of recovery and in-competition fuel sources. You may have your favorites but if ready to try something new, give PB a look. To have a choice of the flavors, Amazon.com has a variety 10-pack. but the latest flavor is not included. SEE BELOW THIS POST and THE GEAR LOVE PAGE for a link to the product that helps Earned Runs financially support itself if you make a purchase through it.
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EARNED RUNS is edited and authored by me, runner and founder. I began participating in road races before 5Ks were common. I've been a dietitian, practiced and taught clinical pathology, and been involved with research that utilized pathology. I am fascinated with understanding the origins of disease as well as health.
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