SHOES THAT INSPIRE & AFFIRM ATHLETICISM

Blue and orange hues of dawn. Takneby PKSenagore May 2018. All rights reserved.

THE SOON TO BE RELEASED ADIDAS SOLAR BOOST shoe, which will launch in select U.S. stores on May 17 and globally on June 1, was based on an idea that “everyone can be an athlete, and should be treated as such with the gear they train in daily”.  That’s according to an article from Running.Competitor.com by Rebecca Warren, “Adidas Solar BOOST Deliver a Holistic Running Experience.”  Warren trialed this new footwear and provides her review in the article.
 
It seems one of the shoe’s designers. Marius Jung, restored a skewed work-life balance by taking up running and training with a group at Adidias.  On the way to increasing fitness, confidence in himself improved in every aspect of life. And Jung’s life “realization” became part of the shoe’s life story. 
 
The idea is that the shoes can “encourage regular running by fostering a reliably good ride every time” they are laced up.  The sun, “as the source of all energy”, inspired the name; it is hoped the shoes performance will lead to amazing runs that inspire confidence and creativity in all wearers.  Cool Solar BOOST fact: the blue and orange hues of the shoe were inspired by the “transformative light cast by the sun during dawn and dusk hours”. 
 
Inspiration appears to be the overall theme.  One dictionary defines the word as the “process of being mentally stimulated to do or feel something”; another says inspiration is a feeling of enthusiasm you get from someone or something”.  Mostly this is in the area of creativity, but as Jung learned, athletic inspiration and confidence can spread to other areas of life. 
 
The Adidas shoe designers’ thinking is very much in line with Earned Runs philosophy that if you train you’re an athlete. That ordinary people can be transformed, by committing to physical challenges and training to reach reasonable fitness goals, into athletes.  Not everyone sees themselves in this way, but some yearn to achieve athlete status, not knowing how.
 
Adidas says it has a shoe and Earned Runs says it has a bib for that purpose. Hopefully either one or both can provide the “boost” that assists with transforming everyday people into confident athletes.
 
Check out the Warren article for more insights into the Solar BOOST construction and performance features.
 
RUN & MOVE HAP
 
http://running.competitor.com/2018/05/shoes-and-gear/adidas-delivers-a-holistic-running-experience_170775
 
https://www.adidas.com/us/solar
​