SMALL BUSINESS SATURDAY: FOR RUNNERS IT’S ABOUT SOCKS!
In a recent BLOG post the history of Small Business Saturday was briefly discussed. The purpose of the post was to urge runners to “RUN LOCAL” as well as “shop local” on the Thanksgiving Holiday weekend.
THIS SATURDAY celebration of small business provides an opportunity for runners and walkers to shop at a local specialty running store, as Earned Runs encouraged last year. No matter whether you’re in your home city or away, stop, and shop. A reason NOT buy in a brick-and-mortar store, however, is that there is a much greater selection of available merchandise online. When we shop, as athletes we expect to purchase specific gear that performs best for us. We’re picky about shoe brands and models, windbreaker styles and sizes, and running pant and tight fabrics, to give a few examples.
How do we go to a small local running store and buy something, especially an expensive item, when our favorite brands, models, sizes, and styles are so rigidly defined by training and running requirements and personal preference?
SOCKS. There are socks appropriate for outdoor and indoor running, for gym sessions, and for apres-workout comfort. Surely there is at least one pair we are able to buy off the rack, and enjoy later, in support of a local business. That merchant who is hoping we boost their store’s sales today is the same person race organizers automatically hit-up to provide financial backing for their events. If the running community hopes to receive support from these wonderful small businesses, it seems only fair we return the favor.
If every runner bought one pair of socks at a local specialty running store today, for themselves or as a gift, what would be the effect? Let’s try it and see!
BRIDGE TO PHYSICAL SELF
Running, walking, and fitness activities enable us to experience our physical selves in a world mostly accessed through use of fingers on a mobile device.
EARNED RUNS is edited and authored by me, runner and founder. In 1978 I began participating in 10K road races before 5Ks were common. I've been a dietitian, practiced and taught clinical pathology, and been involved with research that utilized pathology. I am fascinated with understanding the origins of disease as well as health and longevity.
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